Poly Care
Overview
A mobile application that will encourage people to live in ways that create awareness of the environment and save our planet including animals by taking an action through a Poly Care app.
Role
UX design, UI design, Illustration, Visual design.
Date
March 2018
Problem
People live in ways that hurt the environment which is a cause of climate change. This problem affects many species on our planet especially the animals who live in the Arctic depending on the ice for their survival such as ringed seals and polar bears. Plus, when the Arctic species declined, it has an effect on species that depend upon them and the ecosystem. In addition, climate change will raise the global temperature, increase sea level and ocean acidification as well as decrease the glacial and snow cover.
Solution
Create a mobile application that will encourage, connect and challenge people to take care of the environment around them by taking an action through an app to earn items and redeem them as rewards.
Research
What is the Arctic?
The Arctic is one of the most unique places on Earth. Over 13 million people live in the Arctic. Also, the Arctic spreads out over eight countries, including the United States.
The Arctic has a wider kind of animal life than Antarctica, such as Arctic Hare, Arctic Wolf, Harp Seal, Polar Bear, Ermine, Reindeer, and so on.
The Arctic ocean is home to some special marine species on the globe. Also, almost half of the fish caught in the United States comes from the Arctic.
Why do we need to help?
The discharge of greenhouse gasses is the main reason for climate change and warm temperatures in the Arctic. The greenhouse gasses are also making a lower level of sea ice, melting permafrost, and rising sea levels all over the world.
“In a world of more than
seven billion people, each
of us is a drop in the bucket.
But with enough drops,
we can fill any bucket.”
- David Suzuki
Target Audience
Age
18-60 yrs
Income Level
Medium Income level to higher
Education
High school to higher
Emma & Michael
Age: Emma 27, Micheal 30
Occupation: Freelancer & Hotel Manager
Location: Canada
Income: 60k / yrs & 82k / yrs
“Canada has a wonderful nature and
balancing economy so I don’t want
anything to be destroyed”
Anna
Age: 24
Occupation: Accounting
Location: Bay Area
Income: 97k / yrs
“What I want to do is that helping the
world by starting from my little hands”
Interaction Design
Information Architecture
User tasks
Emma would like to scan the QR code when she took Muni back home to earn items, and spend items she has on rewards.
Micheal would like to know the ways that he can get each item so that he can remember.
Anna likes reading and getting new knowledge. She wants to find effective articles and save them for later if she’s so into it.
Color Palette
The primary color is dark blue and white. The logo color is always dark blue and white. we never use the logo with other colors.
Typography
Our typeface is simple, italic, and bold. We used Lato typeface; bold and black, for word-mark and explanation for the logo. We also used Lato typeface, bold italic, and Karla typeface, regular and bold, on our website and microsite.
Illustrations
Illustrations are inspired
Iconography
Iconography is one of the most important things for UI. I created the pixel-perfect which fits all icons.
Components
Branding Design
Logo
The logo is the combination of the icon and word-mark. We created it by using the simple rule of the Golden Ratio. We use a polar bear and a penguin to represent life. Also, we use negative space to make both of them hold each other - meaning care. In addition, the circle stands for the world.
